The coffee chain logo features a siren from Greek mythology. However, it turns out, sirens did a lot more than use their signing voice to lure sailors to their deaths. She is holding up her two fish-tails in order to not-so-subtly expose her crotch.
THAT is what Starbucks chose to add to its corporate logo while looking for a symbol that would represent Seattle’s maritime heritage. The company believed that the bare-breasted, twin-tailed mermaid flaunting her stuff found on a 16th century Norse woodcut to be the “seductive mystery mixed with a nautical theme that was exactly what the founders were looking for.”
Some believe the inverted original 1971 logo represent Baphomet eating a mermaid.
Here’s the spread-eagled mermaid on a church in eastern France.
Is Starbucks using ILLUMINATI SYMBOLISM?